In India, there has been a significant growth of women entrepreneurs who are not only heading large firms and organisations but has been heading SMEs also. They have also changed the market with their innovative strategies, ideas, and designs. Women of India are no longer shying away from venturing into new business areas and direction
Though women have come a long way in this society still it is not easy for a woman to become a leader in this patriarchal society and it is as much difficult to be a female entrepreneur. So even a woman with the right spirit and motivation can struggle to decide and start her business.
Market research for all intents and purposes is the first stage of new venture development. Even though you are an established businessman, it will be a little challenging for you to develop a new venture until and unless you don’t have proper knowledge about the market. No matter the new venture is going to introduce