Why marketing campaigns fail even after taking massive investment and a lengthy period? The problem starts when one fails to observe the current or future digital trends and invest in a marketing campaign that fails to convert to a sale. Obviously, smart investment is one of the solutions that include cost-cutting, but this doesn’t mean we will chuck marketing out of our budget. Predicting and following the future digital marketing trends with proper research based analysis will surely help us out in orienting our efforts in the right direction and the right target audience. Here’s how you can push your MSME business with up-to-the-minute marketing trends.
Data Driven Decision
Every single decision you are taking should be thoroughly analysed and must be driven from data with relevant research. Your decision should not be based on opinions. The data involved in a decision should be based on facts. If we take the examples of 100 successful MSME business owners across the country, we will get a clear picture of the role of decision making in business success.
Do you think that a responsive design means a mobile friendly website? Well, you are not wrong, but the area has other things to offer. The meaning of responsive design should not be limited to a mobile friendly website; it is rather a way of designing that enables a site to fit and run correctly on any devices that support the internet. It is understood how the digital technology is advancing and hence every day we see a new device in the market offering different pixels, resolutions, screen size. It is here where responsive design comes into play, i.e. developing the website in a way that automatically adapts itself to the usability of any device since it’s humanly impossible to create every device-specific internet site.
Get Active on Social Media
Taking active participation on social media is another great answer of the concerned question; i.e., how to market a small business? This is a free yet effective marketing tool. By allowing you to build and foster a community, provide improved customer service, share a wealth of content, etc., it provides a pathway for direct engagement between the organisation and the customers.
1. Live feeds on social media
2. Sharing relevant industry content with clients and followers
3. Holding events and contests that capture attention
4. Engaging in discussions
5. Launching groups and communities and more
Capturing Lost Customers
Some of your clients must be disposing of their shopping carts frequently. Yes, there are instances when your customers never complete their purchase. You are also losing customers who eventually fall out of touch with you. So, you should not waste all your efforts into a costly acquisition of new clients. Maintaining healthy relationships with existing customers is regarded one of the modern marketing trends of this era. To do that, you can quickly develop email campaigns, promotions, and social strategies that emphasise on building customer relationships. You are also urged to develop cart abandonment email campaigns to get in touch with the lost customers.