In this day and age while women are still being considered the ‘inferior sex’ by many in India there are women who have been changing the norms and the conventions. Indian women entrepreneurs have redefined how business is to be perceived while posing multiple cultural questions and breaking the gender biases, myths, and stereotypes. So how is women entrepreneur defined? If the Schumpeterian concept is used for describing women entrepreneurship then it can be stated as women who innovate, adopt or follow business styles or activity that results in organising a successful enterprise can be called a woman entrepreneur. Taking this definition into account here are the five most successful Indian women entrepreneurs who changed the conventions.
1. Indu Jain
The chairperson of India’s Bennett, Coleman & Co.Ltd., the largest media group in India. The company owns the Times of India along with other popular newspapers. Jain is well known for many roles apart from being an entrepreneur like being a spiritualist, educationalist, an enthusiast for arts and culture and humanist. In 2016 Govt. of India awarded the Padma Bhushan Jain.
2. Kiran Mazumdar Shaw
She founded the Biocon Limited in 1978 and is now the Chairman and Managing director of the company. With the company, she changed the path of the company to a fully integrated biopharmaceutical company that leads the biomedicine research in diabetes and oncology from an industrial manufacturing firm. In 2005 Shaw received Padma Bhushan.
3. Indra Nooyi
Nooyi became the most recognised Indian women entrepreneur face after she was appointed the President and CFO of PepsiCo.in 2001. Her strong business ethics and acumen has led the company to flourish and garner deals worth 30 billion dollars between 2014 and 20016. She finally stepped down from the position of PepsiCo. CEO in 2018. For her achievements and being an inspiration to other women entrepreneurs and Indian corporate leadership Nooyi was awarded the Padma Bhushan in 2007.
4. Vandana Luthra
Started the company in 1989 now owns one of the giant beauty and wellness companies that has a franchise in 11 countries. She had specialization in beauty, fitness, food and nutrition and skin care. Luthra is one lady who revolutionised the concept of beauty in India and became the 33rd most powerful businesswomen in India according to Fortune India list. She was also awarded the Padma Shri in 2013.
5. Ekta Kapoor
Though the daughter of famous actor Jeetendra, Ekta Kapoor is famous by her own right. She is one of the most influential ladies and the person who had been instrumental in changing the face of Indian cinema. She single-handedly found the Balaji Telefilms and is termed as the Queen Bee of Indian soap opera.
While these women entrepreneurs success stories are quite inspirational, but they had walked a long path of struggle. Often they encounter stereotypical attitude on regular basis, be it from co-workers, financial institutions where they seek to get financial support or even clients. However, it has often been observed that a female entrepreneur while creating the position for themselves create jobs for other women.